My Photo

Who I AM

  • I'm a creator, entrepreneur, author of DREAM YEAR, and aspiring novelist. My wife Ainsley and I live in Virginia Beach with our five kids Wyatt, Dylan, Cody, Annie & Millie

What I Do

« Adding to our Baby Collection | Main | Your Guide to Dream Year Weekend - Va Beach »


That last line is a great point Ben, really good.
You will define who you reach by what you do.

Find that true in trying to find a worldview as to what to write for. It is easy to try and target more people because it brings what we think will be more attention. But the more we narrow down the worldview and thought the actual more effect it will have on the readers and help us stay focused with the subject.

Sounds like what you are saying is working on defining our focus on what we do first before we start reaching people.

Great thought.

And then there are companies that carefully choose their promotions and sales. They don't happen every weekend, but they happen strategically. They are effective at increasing the reach of a brand and helping cross the line to purchase.

Michael, as a former Gap employee in my college years, I can attest to that.

And Kyle, that is wisdom.

This is a good point.

I think Tim Ferriss covered this ground fairly well by mentioning the sage-advice 80/20 rule.....

Typically, about 20% of people give you 80% of your business....I would add they become your truest tribe... so instead of worrying about what the disengaged or petulant 80% think...(a common trap)...focus on that other, often undervalued 20% and really give them the very best you have to offer.

I guess that means you'll still be misunderstood...but maybe the work and accomplishments are more satisfying too. And the friends more true. :)

Excellent, Ben!

Be, need to have a long chat about what I have learned/observed from working at Apple and how that apply's to many things in life. Including your dreams for your life!

Kristin let's do it! Excited ur coming to dream year weekend. Emailing u soon with details

The comments to this entry are closed.