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  • I'm a creator, entrepreneur, author of DREAM YEAR, and aspiring novelist. My wife Ainsley and I live in Virginia Beach with our five kids Wyatt, Dylan, Cody, Annie & Millie

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Great stuff, Ben. I'm finding more and more that my Reader account is full of blogs that may update once every few months, but when they do, it's great stuff.

The more I try to cultivate action in my own life, the less time I have to read blogs anyways, so I've got to be selective.

Great thoughts as usual.

Thanks for this... I've been thinking through some of these things myself and wondering where the line is.


Curious, how would one who's working away silently become discovered or garner influence without much social routine? Though influence or discovery may not be the goal, making the world better could be, which usually requires some of the aforementioned.

shawn, i think platform is critically important to launching projects. but sometimes the projects themselves can build platform... if they're good enough

I agree with you but also think it’s different strokes for different folks depending on their goals. No question that the noise is loud but the good voices can still stand out… like yours. My issue is with the volume of people that are trying to blog as their primary platform. They think “Blogging” is the way to build a platform instead of understanding that blogging is just a component (for some) of the platform (but it is not mandatory to have a platform). It’s a means to an end but not the end itself. Too many just want to sit in their house, blog from their underroos and make a living off of doing that. While you can get by doing that, the REAL game changers are doing much more… and like you said, they are doing it “off the feed.” Mike Hyatt is a successful blogger, yes but part of his platform also includes his tenure leading Thomas Nelson, all the speaking he does, books he writes, etc. And you, your blog is awesome (when you post, you make us think) but you are building far more tangible impact with Dream Year, Story, books, projects, etc. Those things pull in blog readers who are much more engaged because they see your words in action. We should all take a lesson from that when we’re talking about platform building. Doing something that matters is what building a platform is really about.

This is why I have never kept to a certain blogging schedule--I don't want to get into posting just because it's "time," but because there's really something to say. Sometimes it means it's quiet, and sometimes that can feel unsettling as a blogger. But that's okay. If someone takes a moment to visit, I want to have a worthy word there waiting.

And I've noticed I've blogged a little less this month since I am busy about a real world task! :)

Thanks, Ben!

I really stopped blogging about 3 years ago, having myself also started in 2004 with much less fame than the Great Ben. The one thing I miss is how it forced me to write and did help my creativity in writing. That aside, I've really enjoyed taking a break from that 'pressure' (as you put it) to post rather than simply doing.

great great thoughts here, thanks guys. pat, ur a superstar in my book

daniel love hearing your perspective because you work with so many high-platform folks

Your words rattled around in my head a bit last night. Then I realized that my best friends, my real friends, are not on Facebook, not on Twitter, and prefer to speak on the phone, go for a run, or go for a ride.
There are three of these people who are engaged in what they are doing. They are so engaged that they can't spare the time to be disrupted by social media. They know they might get sucked in and lose their edge. And these guys are disrupting the status quo and making a lot of people re-think the fields of their work.
I am setting a to-do to talk to each of them this week.

Love it...

I'm in a place where i'm seeing long-time friends disappear into the vortex of social media where our relationship has come down to @replies and superficial check-ins

it falls on me to break through that

I agree. The fight to be heard among the noise is exhausting! So I ask myself, who do I listen to and why?
Answer (for me, anyway): listen to those who get things done.

I do “hear” some of those who write blogs (I read them), but I listen and pay close attention to those who get things done, which inspires me to get more done myself, and maybe even join them in what they’re doing.

Bottom line: the differentiation is doing things that matter and letting the others talk about it. Of course, I might write about it, too. But that’s only if I have something to say that helps get the thing that matters done.

I agree, Ben.

Don't blog. Don't blog like the wind.



Good stuff, Ben. When I was in a different season of my life I blogged a LOT, often chronicling the ups and downs, twists and turns of that part of my journey. Then life changed, my story took a different twist and I didn't blog anything for about 6 months. Early in that period, there were times when I felt like perhaps my digital significance was dwarfed by those who had much more to say. I started blogging again a month or so ago, and am in a place where I have stuff I want to say and share, but I don't feel nearly as compelled to produce content for the sake of producing it. There are those who disagree with that approach, and I'm fine with that. I want my words to matter. Thank you for sharing this.

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