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  • I'm a creator, entrepreneur, author of DREAM YEAR, and aspiring novelist. My wife Ainsley and I live in Virginia Beach with our five kids Wyatt, Dylan, Cody, Annie & Millie

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dude. it's taking over the world.

Transmedia Storytelling.

Loved following the Alternate Reality Games (ARG) for both NIN's Year Zero and The Dark Knight. Amazing, immersive stuff.

Here's a detailed timeline of the 17 month(!) roll-out of the Dark Knight campaign. Would loved to have been a fly on the wall during the creative meetings...

that's fascinating bill, thanks for sharing link

sad— cool movie concept, really creative marketing, and a really lame and non-interesting promo image. I've seen that movie poster 100 times for different films.

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