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So I just read this in Switch the other week....

"The hard question for a leader is not how to form habits but which habits to encourage."

I don't think it is the opposite of what you are saying - I think it's the logical next step.

ps - big time congrats on the book today!!

Congrats on the book!

Happy Book Birthday.

Dan and Chip Heath wrote a great blog for their Fast Company column about the power of creating triggers linked to your product/cause. Similar thought. Habits drive most every move. Love the thought.

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