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  • I'm a creator, entrepreneur, author of DREAM YEAR, and aspiring novelist. My wife Ainsley and I live in Virginia Beach with our five kids Wyatt, Dylan, Cody, Annie & Millie

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James... when I read Phooey I think of Hong Kong Phooey # 1 Super Guy. Just sayin. :) Old cartoon. Anyone watch that or was it just me?

Ben... I agree. Easier said than done as we know. Sabotage means walking away from something you've spent so much time in building. Hard to do but certainly see the point you are making. I push this week after week at our church (and with certain clients)... to try and push disruptions. Doing things not for the sake of being comfortable but doing things to get our people out of their ruts of complacency. Sometimes that means stopping things, changing things, disrupting the status quo.

It's the rut where the danger is. Many times we're so close to it we don't see it till it's too late.

Ben- I've shared this post with several of my co-workers.

How would you implement this if you were working at a ministry that is basically built around one event which has not changed much over the past 30 years?

In our case, we are at, and the event I'm referring to is, consistently reaching 85,000 people a year through 100 events. We tweak, but we don't innovate or create. There is big ASSUMPTION here that people have granted us a higher level trust because of the consistency of our message and program over 30+ years, and that trust level is important when dealing with marriage/relationships.

Which comes first- the new concept/program, or the decision to let the old concept lie fallow?

I'm not wanting to turn your blog into an "Ask Dr. Ben" segment, but I would love to hear your advice (and the advice of the other commentors). Keep up the great work and keep stepping out in faith.

Oversaturation is the key. We added an element to our youth services that incorporated live streaming and web Q&A. Our youth service itself wasnt just broadcasted over the net, but the people watching it could be a part of it. We hosted a debate with people in 3 different cities online as part of our youth service and the people LOVED it.

The first 2 things they said were 1. Its too short and 2. We need to do this everyweek. I decided based on those things that 1. It was just long enough or possibly even too long and 2. We should only do at the most once per series (every 4-6 weeks.)

I kinda learned that idea from American Idol/24 vs The Apprentice. The 1st couple of seasons of The Apprentice were GREAT, then they didthe seasons back to back to back with no break in between. Overkill...

Good point, just figured I type something here...

I meant oversaturation is the key to ruin something good.

Great stuff.

Ross, I would first ask if you think the events have piqued yet. Do your sales people have to work a lot harder than before? Are the couples not coming back because they've "been there, done that"? Are you reaching more 40-year old couples than 25-year old couples?

If everything's peachy, then no problem.

But if you're on the decline, I'd recommend starting a new brand within the brand. Invite fresh, new leaders to shape it with a couple of empowering sages (to preserve best practices).

The future is in the new.

Thanks Ben. I really appreciate it.

Great post. Promise Keepers is a good example of this.

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