Was on a plane this past weekend and did a TON of reading.
From current issue of Rolling Stone: Bono to the Edge on his guitar-playing ability: "I would argue there are colors in the spectrum that you own, that weren't there before you painted them, and that your lack of dependence on blues and scales sets you apart."
(I would say that what's kept the greatest band in the world together for so long is... encouragement. Do we say things like this about our teammates?)
From The King of Madison Avenue: A biography on advertising genius David Ogilvy: "Search the parks in all your cities, you'll find no statues for committees."
(Teams accomplish more than any individual can, but I can't tell you how much I agree with this - there is no such thing as creative genius by committee. There is always a visionary director for creative projects.)
"Five years is about the maximum that you can go without refreshing [your] brand."
Okay, I'm --what-- like 10 years late, but finally reading The Experience Economy and loving it. I've underlined something on almost every page.
bono is a beautiful poet. thanks, ben for encouraging encouragement.
Posted by: amanda hindson | March 16, 2009 at 03:37 PM
Good stuff bro. BTW, did you notice Bono isn't wearing his signature glasses?!
-Terrace Crawford
http://www.terracecrawford.com
http://www.twitter.com/terracecrawford
Posted by: Terrace Crawford | March 16, 2009 at 03:44 PM
Okay Ben! I'm in, I'll be grabbing my copy of the Experience Economy off the shelf today and dusting it off and reading it.
Are you going to post your thoughts from the read on blog later?
Posted by: jasondtaylor | March 16, 2009 at 03:49 PM
You should totally read divine commodity now after reading EE. he quotes the guy a lot about he (the EE author's) thoughts on those principles and churches.
Posted by: Anne Jackson | March 16, 2009 at 03:56 PM
You could also read "The Divine Comedy" by Dante to broaden your understanding of the 14th century medieval church, as well as appreciate the book/writing/poetic rhythm that the modern, standardized Italian language was based upon (due to the fact that it sounds the prettiest). I love that.
Read them both and do a compare and contrast essay. :)
Yes, I am a nerd.
Posted by: amanda hindson | March 16, 2009 at 04:20 PM
FYI Jim Gilmore from Experience Economy spoke at last years Resurgence event in Seattle. You can get the media here- it's good:
http://theresurgence.com/text_and_context_media
Posted by: Mike Anderson | March 16, 2009 at 07:38 PM
Going to pick up a copy of Rollingstone.
Posted by: Ben Komanapalli | March 16, 2009 at 08:16 PM
I haven't read The Experience Economy... I should add it to my list. Looking forward to connecting at the Orange Conference.--Anna
Posted by: Anna Meadows | March 16, 2009 at 10:14 PM
the EE authors spoke at Catalyst a few years back and did a less than inspiring job, but the book's great
also, finishing the divine commodity which is a great book. Will blog it soon
Posted by: Ben Arment | March 17, 2009 at 08:44 AM
I just got EE myself...hmmm.
Posted by: Camron Ware | March 21, 2009 at 12:51 PM