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  • I'm a creator, entrepreneur, author of DREAM YEAR, and aspiring novelist. My wife Ainsley and I live in Virginia Beach with our five kids Wyatt, Dylan, Cody, Annie & Millie

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What's your take on Tim Ferriss' Four Hour Work Week? Definitely sounds like some similar approaches and warnings.

agreed - except for number 2. keeping your audience engaged over time and excited can be challenging...but totally worth it!

Good thoughts. I’d add that a lot of first time authors need to evaluate their motives in WANTING to write a book in the first place. They also need to look at the publishing world realistically. It’s a business and most authors need to work with their publishers to help make a book a success. Many authors think the publisher will do it all and that is far from the case. I see so many first timers who think a book will launch their platform or even make them money but that is the wrong way to lean into it. Most first time authors sell less than 5k books and don’t make much money, if any at all. It’s only a few that nail it out of the box (note to new authors = stay optimistic because many overnight successes were years in the making).

Final thought… CONTENT IS KING. Good marketing helps. Engagement helps. Having good contacts and an existing distribution (platform) channel helps but in the end… it’s the CONTENT that makes a book a phenomenon (such as “The Shack” or “Tipping Point”).

Rohit Bhargava of Ogilvy executed one of the more impressive book launches I've seen this year. ThirdWay has a good recap of the strategy:
http://www.thirdwayblog.com/post-types/news/marketing-a-business-book-personality-not-included-by-rohit-bhargava.html

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