Fast Company magazine has a great article this month about firms not being bold enough to be hated... so that they can be loved by others. The trouble with the Gap, for example, is that they're clothes aren't courageous enough to be hated... so they're not loved by anyone. Same goes for dating headlines at Match.com. Seventy-five percent of participants use blah-blah headlines like "Hey..." and "Looking for Love" in fear of saying something stupid... but, in turn, stand out from nobody else. How do our churches stand out? Are we playing it safe to avoid being hated... but, as a result, appealing to no one?
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To be loved, you must be hated
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Comments
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That's my favorite article in this month's Fast Company. I've actually torn it out to talk with some people at church about. Don't know where the full application is yet, but the concept is so interesting...
Posted by: Jon Sampson | March 21, 2007 at 05:13 PM
Jon, I think you and I have some similar wiring...
Posted by: Ben | March 22, 2007 at 01:40 PM