A few months ago, I tweeted that blogs were dead.
Everyone piled on. Michael Hyatt said his was doing better than ever. Someone beat me down with their twitter-stick. I saw friends of mine 'liking' rebukes by the opposing side. Basically I infuriated all of the people who have blogs. I started to wonder if I was crazy. Maybe I had a blind spot in my worldview.
And then Chris Guillebeau posted this.
It's the literary equivalent of a microphone drop.
Not only is there an over-saturation of thought-leadership, formulaic e-courses, self-proclaimed expertise, memoirs, social content, podcasts and how-to books, but people are getting pretty sick of it. Business as we know it is about to change.
Chris acknowledged that the advice you'll find in his books might now be obsolete. And I would say the same thing for mine. In fact, I'm writing this - ironically - on a blog because I know that not many people will read it.
Throughout my 10 years of conference making, I saw a rapid rise in the number of "aspiring presenters" looking for a platform. Especially among white men. After featuring creative directors at Nike, Cirque du Soleil, Disney and others, I was shocked at the number of people who approached me to speak at STORY, as if curating a popular Instagram account or blog gave them the same expertise.
In fact, some people were so desperate for speaking opportunities that platforming presenters was actually a significant revenue stream for us.
The "platform economy" did that to us.
It made us think that being perceived as an expert was more important than actually being one. But the social economy has changed. Experts are out. Blogs are out. E-courses are out. Building a mailing list is out. Speeches are out.
Want to know something?
When I published the book Dream Year in 2014, I was so aware of the over saturation of thought-leadership at that time that I knew there would be no speaking opportunities for me. So I came up with the "pitch night" concept where I traveled to 12 cities and platformed other people talking about their dreams.
I basically pulled a judo move on the platform economy to share my own book.
I think I've found my own way forward in the anti-expert economy. And there is a way. I wouldn't get to enjoy a schedule like this if there weren't. But this time, I'm not going to write books about it, blog about it, release e-courses about it, hold teleseminars about it or try to capture your information in a mailing list...
Because that would defeat the entire point.