What's made STORY so exhilarating for me over the past 6 years has been realizing the hidden potential of spaces and the people who gather in them.
Starting in the Paramount Theater in Aurora our first year sparked a creative resurgance in that sleepy little Illinois town. Moving into the House of Blues was about giving people a more irreverent experience. Projecting a thunderstorm onto the ceiling of the Cathedral was about surprising the audience with an unexpected canvas. And the Harris Theater was pure storytelling theater.
I think we grow blind to the potential of our spaces. We fail to realize how incredible that large empty wall is over there. Or what happens to the feeling of the room when sunlight is allowed to pour in. Or the way it affects people when the lights go out and suddenly they feel the sense of anticipation.
I'm not sensitive to a lot of things (just ask Ainsley =( but I'm highly attuned to the potential of environments. And for me, it's not just about the creative use of them; it's about moving people, casting vision, calling something out of them.
Over the past few years, I've been asked by two large churches to create multi-million dollar capital campaigns that would help tell their stories in a more life-impacting way. When I walked into their environments, it's almost as if the campaigns designed themselves. The spaces, the people, the talent, and the context culminated into the perfect expression for what they needed to do.
A few years ago, I got to help a church in Miami catch a vision for an arena event that would draw in the entire city and make use of production tools they'd never touched before. The result was a packed, mind-blowing city-wide experience.
And two years ago, I helped design an outdoor-theatrical experience on the streets of Norfolk, consisting of actors, period costumes, set designs, live musicians, and living dioramas. Experiences like this change people's lives. It's not just the website, the brochure copy or the message. It's the environment.
I'm looking for some organizations, companies or churches that might want to work together on creating something truly remarkable together. It could be a "STORY presents..." experience or something proprietary to your own vision and mission. Hit reply on the email under my photo, and let's talk.