The World's Leading Expert

I absolutely believe - beyond a shadow of a doubt - that EVERY person can be THE BEST in the world at ONE THING.

The trouble happens when we enter categories that are too broad.

We write a book on a topic that's been addressed in thousands of others.
We start a website that addresses the same general topics as everyone else.
We launch a non-profit that tackles the same social justice issue as all the others.
We start a band, a cause, an event that looks no different than all the rest.

You know that one area in which you are the world's leading expert?

It's super niche.

It's a tiny slice.

It's so off-beat that no one else could have imagined it.

It's creating clever doodles on index cards like Jessica Hagy.
It's writing love letters to strangers in NYC like Hannah Brencher.
It's acting like a pretentious theater arts student like Colleen Ballinger.
It's cloning yourself in homemade dance videos like Elle Walker. *

It's impossible to be the best in the world at being a generalist.

Comments

[Davidhuey]

I met Hannah a few weeks ago - she's great!

[Ben Arment]

very nice...