The prevailing form of creative inspiration is imitation. We copy what others have done...
We scour YouTube, steal from those other guys, twist the concept of that one film and otherwise perform creative piracy. We judge the idea by how well it was executed in our context.
But to be an original requires a new way of looking at things:
Rather than lists of inspiration...
Rather than links in Evernote...
Rather than a Moleskine filled with notes from other people...
We start with a list of rules. The conventions and customs by which we normally operate.
We don't do it this way.
We're not allowed to do that.
Here's what everybody else does.
Then we ask why? And we break them.
Recently, I wrote down all of the "rules" of event-making. Everything from venues and presenters to schedule and production. In all, there were probably 50 categories.
Then I tried to break every one of them on paper. The result was eye-opening. A game-changer.
Here's a great exercise:
Write down all of the rules and conventions of your industry in every conceivable category... and then ask, "Why do we do it that way?" or "How can we break that rule?"
Your brainstorming will stray away from imitation, toward originality. Then others will copy you for inspiration.