Scrap the Surveys

So you give people a survey. They tell you, "We want this. We want this. And we want this." So you oblige them and give them what they want, which is ordinary. But then you scrap the surveys and give people what they didn't know they wanted. What they never expected. What they never dreamed possible. And in effect - you give them extraordinary.

Comments

[Allan W.]

I know it's been talked to death, but that seems to be one reason for Apple's success: singular vision, out-of-the-box thinking, anticipating needs that consumers don't even know they have (but want it when they see it!).

I wonder if that's one reason Christs' message was so resonant and durable over time - it's originality (turning things upside down), and they way it met the deep needs humans don't always realize they have.

[Allan W.]

Oh, and I suppose that philosophy could lead to things like this:

http://www.theonion.com/content/video/apple_introduces_revolutionary