So you give people a survey. They tell you, "We want this. We want this. And we want this." So you oblige them and give them what they want, which is ordinary. But then you scrap the surveys and give people what they didn't know they wanted. What they never expected. What they never dreamed possible. And in effect - you give them extraordinary.
Who I AM
- I'm Ben Arment. My wife Ainsley and I are former church planters and have 3 boys, Wyatt, Dylan & Cody. I'm the founder of The Whiteboard Sessions and now STORY, which you can experience at StoryChicago.com.
What I Do
Recent Comments
- Ben Arment on Pots of Meat
- Steve Patton on How They Started: (Catalyst Church)
- Jeff on Pots of Meat
- Ben Arment on The Women's Book that Men Are Reading
- Ben Arment on Dream Year Participants, pt.3
- Sarah on The Women's Book that Men Are Reading
- Janet oberholtzer on The Women's Book that Men Are Reading
- Sarah on The Women's Book that Men Are Reading
- Anne Jackson on Dream Year Participants, pt.3
- Ben Arment on The Women's Book that Men Are Reading
« Creativity on a Shoe-String | Main | Saying No All the Way til Yes »
Comments
Verify your Comment
Previewing your Comment
This is only a preview. Your comment has not yet been posted.
Your comment could not be posted. Error type:
Your comment has been posted. Post another comment
As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.
Having trouble reading this image? View an alternate.
I know it's been talked to death, but that seems to be one reason for Apple's success: singular vision, out-of-the-box thinking, anticipating needs that consumers don't even know they have (but want it when they see it!).
I wonder if that's one reason Christs' message was so resonant and durable over time - it's originality (turning things upside down), and they way it met the deep needs humans don't always realize they have.
Posted by: Allan W. | January 09, 2009 at 04:14 PM
Oh, and I suppose that philosophy could lead to things like this:
http://www.theonion.com/content/video/apple_introduces_revolutionary
Posted by: Allan W. | January 09, 2009 at 04:21 PM