Peer Pressure is the Most Powerful Force Outside of the Holy Spirit

John Ortberg said that.

People like to do things with lots of other people. It validates their decisions; helps them feel assured, comforted. Everyone likes a winner. They don't like to waste their time with socially unproven communities.

So is it any wonder that people would rather get baptized en masse than feel pressured to sign up on their own? Is it any wonder that mega-churches become "default churches" for newcomers in a community, while new churches struggle to reach critical mass?

As church planters and pastors, our job is to identify social movements upon which to lay the Gospel.