Good graphic design is like cutting the grass. It doesn't matter how high or how short you cut it. It just needs to be consistent to look good.
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- I help people launch great things. I'm the founder of STORY and Dream Year. My wife Ainsley and I live in Virginia Beach and have 3 cowboys, Wyatt, Dylan & Cody.
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I heard a quote in my early career that stuck with me (paraphrased):
"Good design... is invisible. It does its job, and recedes into the background, leaving only pure communication. It is not noticed."
Basically, if done right, good design doesn't attract attention to itself - only to the message.
Conversely, people in general notice "bad" design (because it's drawing attention to itself), more than "good" design.
Working at event planning and presentation design has really hammered this point home to me - I get direct audience feedback that I never got doing print or web design.
Posted by: Allan W. | January 08, 2009 at 03:38 PM
great quote.
Posted by: Ben Arment | January 08, 2009 at 05:07 PM
i like the quote ben. to be consistent requires us to give consistent attention to our direction and design selection.
Posted by: JY | January 08, 2009 at 09:58 PM