Just as you have fixed versus variable costs in your living expenses (your house payment is fixed; but your cable bill is variable), there are fixed and variable levels of creativity in an organization.
As Catalyst is expanding from one event in Atlanta each October... to two... to three and four events each year, I'm looking at creativity through this lens. We can't spend weeks of sleeplessness nights every quarter or all of us will burn out.
In order for our team to sustain such a rigorous schedule, there are certain aspects of an event that deserve tons of creative outpouring. But then there are others that can remain consistent across the board.


down with that. we are taking the sticks on the road too.
keeping the programming mainly the same and the format the same.
working through those same issues. the nice thing about similar events is that once we have done 1, the rest fall into place.
then again we expect 300-400, not thousands.
love the blog bro. keep sharpening us.
Posted by: charles hill | October 29, 2008 at 06:33 PM
love that thought process. it is messing with my mind!
Posted by: brewster | November 02, 2008 at 08:48 PM