You Need an Icon that Can Stand Alone

At 12 years old, I mailed an altered swoosh design to Beaverton, Oregon to help their brand along, but they sent me a rejection letter, which was devastating for a small child. I've always been fascinated with Nike because they were one of the first to let their icon stand alone. No words. No tag line. Just the swoosh. How bangin' is that? When I planted a church seven years ago, I asked BURNKIT to creat a strong icon for us that could exist without words. And they did. What's amazing is that you could put the swoosh on ANYTHING and make it look inspirational. Take this couch. It's just an ordinary sofa. But the swoosh adds mystery and enchantment... even if it means nothing. The swoosh adds power to the couch.

Comments

[Pete Wilson]

So true Ben!

[Ben Arment]

Thanks for reading Pete! would love to meet you someday.

[john snyder]

Hey Ben. Where can we see the design for your church? Would love to see it. Thanks.