Kevin Rush has been keeping me updated on the development of 'The Sticks' Conference for churches in small towns on November 11-12, held in Loudonville, Ohio. He and founder Charles Hill originally called it "Re:Source Conference" but realized it wasn't defining their audience, so they changed it. What a great rebranding story. These days, any new conferences have to capture a unique and specific niche, as this one does really well. I'll be rooting for The Sticks because A) I'm from Ohio, and B) I have a heart for the underdog pastor.
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