I worked as an advertising writer and producer before going into ministry, so I love great branding. One test of a brand's strength is its ability to take different forms and still retain its unique identity. The symbol, the icon, can be played-with and still hold up. Here's a few of MTV's logo variations...
Speaking of great design... Tricia Morgan sent me this great website. It's Flash on a whole new level. Just watch the page for a few seconds...
Ben - I agree 100%. Do you know of any churches that have logos that are utilized in multiple ways like the MTV illustration?
Posted by: Andrew Conard | December 22, 2007 at 11:21 PM
i haven't, but it does take a pretty strong brand image to start with
Posted by: Ben Arment | December 23, 2007 at 01:44 PM
That flash site is amazing! That took a lot of time and a lot of creativity.
Posted by: Matt Singley | December 27, 2007 at 12:44 PM
MTV's?
Posted by: Ben | December 27, 2007 at 04:29 PM
Ben - Thanks, I haven't seen any either. I think that it would be great if a church could pull this off with a name / logo. I have thought about this also with Google logo that changes on particular days.
Posted by: Andrew Conard | December 28, 2007 at 08:54 AM
MTV being an exception, since it's a TLA and is very versatile, anything with a full name in it is not generally going to lend itself very well to that.
The graphic portion of Granger's (www.gccwired.com) logo could potentially work well, if done right.
The cross and flame, while well recognized, probably wouldn't do so well though :)
Posted by: Ian Beyer | December 29, 2007 at 11:32 AM