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  • I'm Ben Arment. My wife Ainsley and I are former church planters and have two boys, Wyatt and Dylan. I'm the founder of The Whiteboard Sessions and now STORY, which you can experience at StoryChicago.com.

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Fast Company issue on design

Fast Company Mag features an issue on design this Fast_co_design_3month. Says that neither marketing nor engineering drives sales as much as design. The shape of the Coke bottle, the contour of a soap dispenser, the beauty of a vaccum cleaner... Application to the church is creating irresistible environments. How we design our worship space matters to people far from God. And if we think God doesn't care about it, just read Exodus.

Comments

Just picked it up. The Starbucks Experience has a great chapter on paying attention to details. Good stuff as it relates to creating an irresistible environment.

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