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  • I help people launch great things. I'm the founder of STORY and Dream Year. My wife Ainsley and I live in Virginia Beach and have 3 cowboys, Wyatt, Dylan & Cody.

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Comments

It's such a massive part of a service chemistry...that it's surprising it's overlooked.

Yes, the intros and looping stuff is nice...but when it comes to the things that really matter. The moments that make the whole thing stick or really open up your heart...we discount it.

I think it's because all the other things are easy. They can be "fluff" and don't have to follow something tangible like a story or point.

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