Inviting people to church is relatively easy. Just wait til Christmas or Easter rolls around and you'll be surprised at who says 'yes.' The difficult part is helping folks develop the habit of church-going. By inviting people into our community, we're also inviting them into a lifestyle of saying no to IHOP, warm bed covers, Meet the Press, Panera in flip flops, trips to the lake house, and recreational soccer leagues for kids. And that's a tough sell when they've been doing it for years. All of these things are our 'competition' ... not other churches.
At the beginning of RCC, we didn't start Sunday morning services for an entire year. Ains and I visted a few local churches in the early months, but then settled on trying to meet people at Starbucks on Sunday mornings with our grande mochas and the Washington Post. I've gotta admit... after a few weeks, we grew into the lifestyle. It wasn't that bad. [Okay... it was awesome! =] But from this experience, we learned that what our church offers on Sunday mornings has to beat THAT if we're truly going to reach unchurched people.