I just finished reading Dave Ferguson's soon-to-be-released "The Big Idea." Honestly, I wondered how he was going to fill an entire book with how to simplify our messages down to one basic concept. But it has turned out to be the most comprehensive manual on multi-site strategy I've ever read, including Multisite Revolution.
Just like Gerber's "E-Myth" the beauty of Ferguson's principles come alive when a church is moving into multiple campuses. In other words, the Big Idea "prototype" can make one church more efficient, but the greatest value comes from reproducing it many times over. This takes struture, planning, and discipline ~ all of which Ferguson's team demonstrates without stripping the fun out of church.
Sure, there are some great take-aways for improving your personal communication style. But Dave and his team are the pioneers of the multi-site movement, so you couldn't find a better bible for multiplying campuses. You can join the ongoing conversation [here].
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