Twitter is starting to read like the classified ads. So much content. All in one long continuous feed. The chances of your brand getting attn are slim to none. And even if it's read, it's forgotten seconds later.
Even the social media wizards who cry "it's about conversation" are getting really low interaction rates.
Part of the trouble is everyone takes the same approach. One of these categories:
Linking to articles.
Retweets of influencers.
Constant few-word replies.
I'm trying to figure out 'blue ocean' when it comes to Twitter.
Blue Ocean is where you're NOT fighting for attention. You're NOT doing what everyone else is doing. You're doing something fresh. Never been done before. Cuz you can't compete with them.
You can't out-link Harvard Business Review or 99u.
You can't out-quote Dale Partridge (unattributed as they are).
You can't out-observe Jim Gaffigan or Sarah Silverman.
You can't out-reply Gary Vaynerchuk.
You can't out-preach Rev Run or Seth Godin.
So what do you do that's different?
That's unique to your brand or voice.
That makes your Tweets can't-missable.
There's open water out there... somewhere.